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Brett Hyman, President & Founder of NVE Experiential Agency, discusses the evolution from a traditional event to a more story driven experience, how to successfully work with clients to get them onboard with more integrated and holistic campaigns, and how experiential does not always equal events.
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Brett Hyman, President & Founder of NVE Experiential Agency, discusses the evolution from a traditional event to a more story driven experience, how to successfully work with clients to get them onboard with more integrated and holistic campaigns, and how experiential does not always equal events.