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Show Highlights

A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.

Graham and Ashkahn talk about A/B testing (or "the old onesie-twosies" as Ashkahn says) and how it can be used to improve a float center's website.

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Transcription of this episode... (in case you prefer reading)

Ashkahn: Okay.

Graham: All right.

Ashkahn: Welcome, everybody.

Graham: Hello.

Ashkahn: This is Ashkahn.

Graham: I am Graham.

Ashkahn: And we are ready to slam and jam.

Graham: With the question, which is, “do you ever run A/B tests at Float On to test the effectiveness of marketing strategies? Or have you ever heard of other centers doing this? If so, any suggestions are appreciated.”

Ashkahn: That's what they wrote, appreciated?

Graham: That's just how you say that. Right?

Ashkahn: That's the-

Graham: Yeah, I appreciate you pointing that out.

Ashkahn: No, that's not correct.

Graham: Yeah, so, A/B tests, otherwise known as split testing.

Ashkahn: Otherwise known as onesie-twosies.

Graham: That's not true.