The Healthtech Marketing Show

How to Do B2B2C in Healthcare with Bonni DeWoskin

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B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base.


Bonni DeWoskin is a fractional CMO specializing in health and age tech. She shares her deep experience of B2B2C and how to do it well.


In this episode, you will learn:

  • The definition and importance of B2B2C marketing in health tech
  • Strategies for balancing B2B and B2C
  • How to view the customer journey holistically
  • Tips for leveraging B2B partners as channels to reach end consumers
  • Budgeting considerations for B2B2C marketing
  • Technology considerations, including HIPAA compliance
  • Best practices for creating detailed customer journey maps
  • The importance of tailoring messaging for both B2B and B2C audiences


    • I learned a lot. I think you will, too.


    Peace


    Adam

    ...more
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    The Healthtech Marketing ShowBy Adam Turinas
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