If you have sent an email campaign and did A/B split testing, that’s CRO. This is where testing ideas and theory is a practical skill to develop as a marketer.

How do you do CRO?

This is the Scientific Method from back in High School. Create the hypnosis, implement the theory, observe and record results, and come to a conclusion.

What do you use for CRO?

Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio are all in our technology stack to do conversion rate optimization for Shopify. All of these tools are free, and you can learn the basics of CRO inside a few intense Googling sessions.

Do you need it?

No, you are paying for testing ideas. The opportunity cost to test your measurement theory can be very high, and the impact isn’t a silver bullet.