Conversion Zoo

How To Do Local SEO in 2025 With Google Maps - Josh Thompson


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Josh Thompson, owner of Brightbeam SEO, takes us behind the scenes of mastering AI‑driven marketing for local and service‑based businesses and SEO.

In this episode, we unpack:

  • His entrepreneurial journey: from a financial leads startup to an addiction clinic, and now Brightbeam SEO
  • How AI tools like ChatGPT evolve regularly in his SEO workflows

  • The clear difference between traditional SEO and Google Maps local search and the impact of AI on search rankings

  • Why reviews and GMB optimization now outrank backlinks in the local search game

  • Step‑by‑step strategies like social listening, for combining AI sales training with human judgment for smarter SEO

Josh shares his breakthrough “wow moment” using AI to create college‑level AI data analysis, his 6‑month tool‑update cycle, and tactical tips to avoid Google Business suspensions.


Connect with Josh here: Brightbeam SEO


Listen now—and don’t forget to hit subscribe to keep up to date with all things AI and marketing.



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Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠


Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠


Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠


Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠


Social listening: https://brand24.com/blog/what-is-social-listening/⁠

AI data analysis: https://www.luzmo.com/blog/ai-data-analysis

AI sales training: https://www.exec.com/

Check out employee file management software: https://www.hrpartner.io/features/employee-records.html

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

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Conversion ZooBy Ellie McIntyre