Are you busy updating your website for the nth time, taking up a lot of time creating a reel, or posting a testimonial on social media? Or are you spending your time reaching out to a prospect, or sending a DM to a new follower, or asking a former client to introduce you to new prospects? These might all seem like things that we do in our business that keep us busy, but do they help us make a sale? As business owners, we need to determine if what we’re doing is just busy work or revenue-generating activities.

Busy work is easy because it makes you feel like you’re doing something without actually risking anything. There’s no possibility of rejection. But if you continue to hide behind it, you will most likely continue to struggle to make the money you want to make.

For this week’s episode, I’m going to walk you through how to figure out what your revenue-generating activities are so you can learn where to focus your limited time and resources to give you the best bang for your buck. Because all businesses are unique, I will be providing broad principles to help you figure out what’s going to work for you. 

• Understand how marketing works 
• The different phases of marketing
• The marketing phase “asks”
• Ideas for revenue-generating activities

Links

Follow Katie on Instagram or visit the website to learn more about her work.