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How to do news for generation Z? We talk about Le Monde's Snapchat strategy
Le Monde's strategy for Snapchat Discover: Good storytelling and listening to audience feedback. This week we talked to Jean-Guillaume Santi, who is the Le Monde's Snapchat Discover team leader.
Jean-Guillaume gives us a sneak peak into the everyday operation of his team. Also we talk about Le Monde's approach to younger audiences.
Jean-Guillaume Santi on Twitter: https://twitter.com/jgsanti?lang=en
Le Monde profile: http://www.lemonde.fr/journaliste/jean-guillaume-santi/
Le Monde on Snapchat Discover: https://www.snapchat.com/discover/Le-Monde/8843708388
#IJF17 talk: https://www.youtube.com/watch?v=h17y0tYE1Hg
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By Dávid Tvrdoň & Marc BiskupLe Monde's strategy for Snapchat Discover: Good storytelling and listening to audience feedback. This week we talked to Jean-Guillaume Santi, who is the Le Monde's Snapchat Discover team leader.
Jean-Guillaume gives us a sneak peak into the everyday operation of his team. Also we talk about Le Monde's approach to younger audiences.
Jean-Guillaume Santi on Twitter: https://twitter.com/jgsanti?lang=en
Le Monde profile: http://www.lemonde.fr/journaliste/jean-guillaume-santi/
Le Monde on Snapchat Discover: https://www.snapchat.com/discover/Le-Monde/8843708388
#IJF17 talk: https://www.youtube.com/watch?v=h17y0tYE1Hg