Given the amount of consumption online, video has become central to businesses marketing efforts. This is especially the case when communicating through social media.

According to research by Hubspot, "50% of consumers want to see videos from brands". This allows businesses to create brand awareness, generate leads, and on-board new customers.

Who better then than Jay Middleton of The Animation Guys, to discuss all the intricacies of video. How to make them, the different types, hosting, promotion, and measurement.

FOLLOW Jay Middleton

LINKEDIN: https://www.linkedin.com/in/jamien-middleton

INSTAGRAM: https://www.instagram.com/instajamien/

FOLLOW Chris Thompson

LINKEDIN: www.linkedin.com/in/chrisstephenthompson

TWITTER: twitter.com/thompsoncst

INSTAGRAM: https://www.instagram.com/talesofthomo/

FOLLOW The Animation Guys

LINKEDIN: https://www.linkedin.com/company/the-animation-guys/

TWITTER: https://twitter.com/animationguys

INSTAGRAM: https://www.instagram.com/theanimationguys/

FOLLOW Wellers

LINKEDIN: linkedin.com/company/wellers-accountants

TWITTER: twitter.com/WellersSME

INSTAGRAM: www.instagram.com/wellerssme/