There are very clear rules in the filmindustry about how to do storytelling.

These rules are often well applied by brands when communicating through classic media, videomarketing, social media, etc.

But not when brands communicate their message via event marketing.

In this episode I explain you how you can apply these storytelling rules in the development of your new and creative event concepts.

Enjoy!

If you want more info about me :

Intragram Lapin Quotidien : https://www.instagram.com/lapinquotidien/

Twitter : https://twitter.com/lapinquotidien

Website of my event agency : http://lapinquotidien.com

Website of my fashion brand : https://so-phi.com/nl/