Most teams treat video at events like a checkbox: hire a crew, capture some B-roll, make a recap, and move on.

That’s a massive waste.

In this episode of Content Wars, we break down how to turn a single event into a system for content—before, during, and after. We walk through real examples from investor days, customer conferences, and industry events where marketing teams stopped thinking “recap video” and started thinking “ongoing content engine.”

You’ll learn how to use video to drive registrations, capture Q&A with top-tier speakers, interview subject matter experts and customers on-site, and extend the value of the event long after the last session ends.

If you’ve ever said “we just need someone to show up and film the day,” this episode will change how you plan (and budget) for event video.

💡 Key Takeaways

• Stop thinking “recap,” start thinking “content system” – An event is a chance to build an ongoing library, not just a highlight reel.
• Use video before, during, and after the event – Promotion, on-site experience, and post-event distribution each have their own video opportunities.
• Your best assets are people, not the snack table – Speakers, subject matter experts, and customers are where the real content lives.
• Q&A access is gold – You may not be able to film a keynote, but you can capture tailored Q&A and conversations around it.
• Events should feed your social channels for months – Clips from talks, interviews, and attendee perspectives can be repurposed far beyond a single recap.
• Plan early with your video partner – Involving them when you’re booking venues (not three weeks out) unlocks better ideas, spaces, and ROI.

⏱️ Timestamps

• 0:00 – Why most event video is wasted
• 3:00 – Using video before the event to drive attendance
• 6:30 – How to use video during the event (openers, hype, on-site screens)
• 10:30 – Going beyond B-roll: speakers, SMEs, and attendee interviews
• 14:30 – Capturing Q&A and industry-specific conversations you can’t get anywhere else
• 18:30 – Extending the event: repurposing footage after it’s over
• 22:00 – Planning & budgeting: how to think about event video from day one