On the Record...Online

How to Dominate Your Public Image in the Digital PR Spectrum


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In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, Ph.D, who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…
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On the Record...OnlineBy Eric Schwartzman