Have you ever wondered how a passion for social media can turn into a million-dollar business? It's possible! Today's guest, Caitlin Bacher, sits down with us to share her incredible story and insights on thriving in the online course world! Over the course of the episode, we dive deep into audience growth, evolving your business, and why aligning with your purpose is key. Caitlin shared her journey from freelance social media manager to a million-dollar course creator and reminds us all that selling online courses isn't a passive game; it requires commitment and adaptability!

Today we cover:

• The importance of aligning your business with your personal purpose and being committed to continuous change
• How honing your messaging to target an audience actively seeking solutions is crucial for success
• Invaluable insights on investigating why people didn't buy your course and making necessary tweaks, focusing on data-driven results rather than emotions
• The difference between live launching and automated funnels and the need to adjust the content framework accordingly

Connect with Caitlin

Caitlin's website: www.caitlinbacher.com

Caitlin's IG: @caitlinbacher

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