In this exciting episode, we delve into the world of data, technology, and marketing as we sit down with the brilliant Mark Osborne, a marketing technology blazer and bestselling author of "Guess what? Are your leads killing your business?" Get ready to uncover eye-opening insights and strategies to attract the right prospects, accelerate them through the pipeline, and supercharge your revenue.

Mark Osborne is passionate about utilizing data and technology to drive success in today's competitive B2B landscape. He stresses the importance of defining goals and purposes before implementing data-driven strategies and shares his expert knowledge on leveraging intent data to identify highly qualified prospects.

But it's about more than just attracting prospects. Mark highlights the need for a comprehensive strategy to serve these qualified leads. He shares his experiences working with a company that developed a machine learning-enabled solution for targeting social media ads and how they found success by understanding the specific needs of ad agencies.

So, if you're ready to unlock the secrets to effective marketing, impeccable customer success, and explosive growth, join us as Mark Osborne takes us on a captivating journey through data, technology, and B2B success. Let's dive in!

Some areas we explore in this episode include:

• Importance of utilizing data and technology in today's world.
• Starting with defining goals and purposes before implementing data and technology strategies.
• Using intent data to identify qualified prospects.
• Strategy focused on servicing highly qualified prospects.
• Tailoring solutions for agencies in the ad-targeting market.
• Creating alignment throughout the organization.
• Asking for referrals and utilizing them as a growth strategy.
• The significance of experimentation and allocating a budget for trying new things.
• Understanding the customer journey and addressing buyer personas' informational needs.
• The importance of aligning marketing and sales for effective promotion and customer success.
• And much, much more.