EPISODE 113: Certified Strength and Conditioning Specialist, coach, and That Fit Friend founder Jake Boly joins the boys on the podcast this week to discuss developing a niche website, producing genuine content, and growing your YouTube channel in 2023.

Formerly having worked for some of the most prominent fitness publications magazines, including BarBend, Jake built his own niche website, That Fit Friend.

That Fit Friend is a website and YouTube channel dedicated to testing and reviewing the best training shoes and apparel and creating content to help people make informed buying decisions. Through the site, Jake provides insight into what makes a good weightlifting/training shoe and how specific shoes are suitable for particular training styles.

With a lot of review content out there being nothing more than undercover marketing and paid advertising, Jake runs the gear through the wringer and puts it to the test in real life both inside and outside the gym so that he can provide a genuine, helpful review of its performance.

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