In this episode,  Lauren & Matt explore creative ways to boost book sales! Learn how limited editions, bundles, personalized products, and more can incentivize new and returning shoppers to buy directly from you - without resorting to discounts. 

Watch this episode on YouTube!

 

Dive Deeper

💡 Read These Blog Posts

• What Are Product Variants & Why Do Authors Need Them?
• How to Turn Casual Followers into Dedicated Super Fans
• Bookshop.org: Your Local, Online Bookseller

💡 Watch These Videos

• The Author’s Guide to Subscriptions

💡 Listen to Related Episodes

• Episode #24 | How to Turn Your Casual Fans into Super Fans
• Episode #30 | Finding Your Place in Author & Reader Communities
• Episode #35 | Designing the Right Go-to-Market Strategy for Your Book
  
  
  

Sound Bites From This Episode

🎙️ [6:30] “I don't think you ever want to put yourself in a situation where that's the only way you're selling books is by discounting. If you get in that habit and people come to expect that from you, then that's the only time they're going to purchase, is when you're offering a discount. And you never want to be in that race to the bottom.”

🎙️ [26:42] “And it doesn't matter. Like, if you're a bookseller and writer or a musician or anybody else, if you've got fans, if you've got customers who have bought things from you, you need to acknowledge that is now a relationship that you can continue to foster.”

🎙️ [43:33] “That's a huge motivator for getting people to spend money with you is making them feel good in the process.”

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