In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include:

• How to know when you have the right understanding of the customer and the market 
• Why businesses often struggle with sharing of customer information
• How to get to the heart of what the buyer and user is experiencing
• How to identify with buyers and users in your market or industry
• How to address the needs of the dual customer experience
• How to target B2B corporate customers and cater to influencers in those organizations
• How to make sure that your content is on point, and that leads to a better set of expectations and user experience?
• Why digital is not everything and how to best incorporate face to face meetings to create better customer experiences
• How to focus on creating experiences, then emotions which deepen relationships
• The critical component to creating customer experiences that resonate
• How to ensure you have the right growth framework
• How the listen innovate grow framework can help
• How to use customer journey maps to provide the inputs we need
• Why understanding your own business is critical to the sales process
• How to strengthen your value proposition
• How to nurture customers in their respective buyer journeys

Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/