In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include: 

• How to match content with revenue or actual sales
• The content challenge that most businesses face
• What content managers, relationship managers or partnership managers have in common
• The essential elements for a content marketing strategy
• How to map out what content we already have in place to maximise the reach and engagement with your target audience
• How to bring a growth mindset to content creation and content marketing
• Good tools to automate content marketing
• How to maintain the consistency and quality of content for the long term
• Is there a role for episodic content
• and much much more