In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer centric. Insights she shares include:

• Why is a UX design process important
• How to understand the user and your brand
• How to conduct user research
• Why user research is so important
• Whats involved in user research
• How to design a minimum viable product (MVP)
• How to analyse data and customer journeys
• How to conduct user testing
• The best ways to conduct UX implementation and analysis to meet customer expectations