On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how purpose driven entrepreneurs are driven by a sense of purpose, values and a mission to make a difference in the world. But, how do we actually communicate this clearly and effectively with our employees, customers or funders so we can get their interest and support to help us achieve our mission?

KEY TAKEAWAYS

• You need to have a clear understanding of your own mission and values. It’s almost impossible to communicate clearly what they are if you aren’t 100% clear on what they are yourself. If it’s wishy washy your communications will come across as wishy washy. 
• Make sure that you display you mission and values visibly everywhere: prominently in your office, on your website, other communications materials you use to communicate with your stakeholders, employees, customers, partners, funders. 
• Integrate your mission and values in your branding, especially if you’re in the early stages of forming a business or branding. What’s more important than anything else is the messaging about what your company is about, make sure that messaging is fully aligned with your mission and values. If there is any kind of disconnect between the messaging you put out and your companies mission and values, that will create distrust and people will disengage with you because you’re not coming across as sincere.
• Your employee’s stories are just as important as your story is to your customers and stakeholders, involve them in your communications and the process of defining and communicating your mission and values, encourage them to share their stories of how them embody your and your company’s values in their work. When you hire people, the most effective ones usually have the same shared values as your company or the company owner.

BEST MOMENTS

‘Dig deep and get a full and clear understanding of what you’re doing and why you’re doing it before trying to communicate that to people.’
‘People that are confused don’t tend to engage, they will just leave. Make sure you’re clear to your stakeholders and customers.’
‘Share stories that illustrate your mission and values. People love stories, story-telling is very, very effective and powerful.’
‘Involve your employees.’

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/