On this episode of “Tough Business,” John Fosco & Travis Browne talk about "The Law Of Diffusion Of Innovation" A law made popular by Ted Talk speaker: Simon Sinek. The law states you won't have mass-market acceptance until you reach a "tipping point" which happens at about 18% market acceptance. They share how there is a very delicate balance that needs to take place when speaking to the "early adopters" & " the majority." This episode will make you think deeply about how to speak to your customers in an effective way.

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