How to market to prospect desire 

 Don't market to people needs market to this desire instead 

 Why you will have multiple failed attempts to connect with your target audience until you take this approach  

Your prospect will respond much easier to this marketing style 

 There is a difference between what you want and what your prospects want that you must understand in order to be effective....  

The right way to use a headline in your marketing and a formula you can use 

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