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How to Effectively Use Email Marketing with Your WooCommerce Online Shop - WP eCommerce Show
Originally from our series, Do the Woo.
Email marketing is still one of the most effective means of advertising and promotion for eCommerce sites. And with your online store you have so many opportunities use it as a strategy to reduce your cart abandonment rates—through upsells, sales and coupons, receipts, and more. With more than 8 years of experience as an email marketer, our guest Becs Rivett-Kemm has brought her amazing talents to Receiptful.com, an email receipt company that helps online shops personalize and tailor customer interactions for maximum impact.
In episode 24, I talk with Becs about tips, insights and her own experiences with email marketing and I discovered that, no, email is not dead. In fact, far from it.
We chatted about:
* The top 2-3 ways to use email marketing with your online store.
* Precautions to take when using popups to build your email list— and ideas for best utilizing them.
* The important role your subject line plays in the emails you send out from your shop.
* The direction of support and how it is approached with both social and emails.
* How Receiptful clients are using their service.
Plus, Bec shares some great tips on mail marketing.
Our Sponsor: Conversio (formerly Receiptful)
Transcript
You can also download the transcript of this show: Do the Woo Transcript July 27 2016.
Bob Dunn: Hey, everyone, and welcome to Do the Woo, a podcast for WooCommerce shop owners. Bob Dunn here, also known as BobWP on the web. Today we are in for a treat. Becs Rivett-Kemm is not only part of the team of today’s sponsor, Receiptful , but she also has a long history of expertise in email marketing that she brings to the table. Welcome to today’s show, Becs.
Becs Rivett-Kemm: Thank you. It’s great to be here.
Bob Dunn: Really looking forward to this. I’m going to dive right in to some questions with you or have you give an introduction instead of me telling everybody about you and what Receiptful does. First, why don’t you share a little bit of your background in email marketing?
Becs Rivett-Kemm: I’ve been an email marketer for about eight years now along with doing a bit of the front end of social. I’ve worked for a few multi-million pounds, multi-channel businesses. Skin care business and clothing, and then I had a little foray into financial services for a while. All the time, I’ve kind of been moonlighting as an email marketer in the evenings, helping small businesses. I worked for another WordPress start up before this and now I’m working for Receiptful. I’ve been working here for maybe three or four months now. That’s kind of how I’ve ended up here.
Bob Dunn: Yeah, email marketing. It just seems like it’s something that I don’t think is ever going to go away, you know? No matter what else comes out, it always seems like there’s … We always fall back on that.
Becs Rivett-Kemm: Yeah, people kind of … There’s been a big rumor going around that email has been dead or it’s going to die for years, but it doesn’t. It just keeps on growing.
Bob Dunn: That’s kind of like blogging. Everybody, you know? “Oh, blogging’s dead. Everything is social now.” Now tell us a bit more about Receiptful. What Receiptful does, all that good stuff. Can you share a little bit with our listeners on that?
View all episodes
Originally from our series, Do the Woo.
Email marketing is still one of the most effective means of advertising and promotion for eCommerce sites. And with your online store you have so many opportunities use it as a strategy to reduce your cart abandonment rates—through upsells, sales and coupons, receipts, and more. With more than 8 years of experience as an email marketer, our guest Becs Rivett-Kemm has brought her amazing talents to Receiptful.com, an email receipt company that helps online shops personalize and tailor customer interactions for maximum impact.
In episode 24, I talk with Becs about tips, insights and her own experiences with email marketing and I discovered that, no, email is not dead. In fact, far from it.
We chatted about:
* The top 2-3 ways to use email marketing with your online store.
* Precautions to take when using popups to build your email list— and ideas for best utilizing them.
* The important role your subject line plays in the emails you send out from your shop.
* The direction of support and how it is approached with both social and emails.
* How Receiptful clients are using their service.
Plus, Bec shares some great tips on mail marketing.
Our Sponsor: Conversio (formerly Receiptful)
Transcript
You can also download the transcript of this show: Do the Woo Transcript July 27 2016.
Bob Dunn: Hey, everyone, and welcome to Do the Woo, a podcast for WooCommerce shop owners. Bob Dunn here, also known as BobWP on the web. Today we are in for a treat. Becs Rivett-Kemm is not only part of the team of today’s sponsor, Receiptful , but she also has a long history of expertise in email marketing that she brings to the table. Welcome to today’s show, Becs.
Becs Rivett-Kemm: Thank you. It’s great to be here.
Bob Dunn: Really looking forward to this. I’m going to dive right in to some questions with you or have you give an introduction instead of me telling everybody about you and what Receiptful does. First, why don’t you share a little bit of your background in email marketing?
Becs Rivett-Kemm: I’ve been an email marketer for about eight years now along with doing a bit of the front end of social. I’ve worked for a few multi-million pounds, multi-channel businesses. Skin care business and clothing, and then I had a little foray into financial services for a while. All the time, I’ve kind of been moonlighting as an email marketer in the evenings, helping small businesses. I worked for another WordPress start up before this and now I’m working for Receiptful. I’ve been working here for maybe three or four months now. That’s kind of how I’ve ended up here.
Bob Dunn: Yeah, email marketing. It just seems like it’s something that I don’t think is ever going to go away, you know? No matter what else comes out, it always seems like there’s … We always fall back on that.
Becs Rivett-Kemm: Yeah, people kind of … There’s been a big rumor going around that email has been dead or it’s going to die for years, but it doesn’t. It just keeps on growing.
Bob Dunn: That’s kind of like blogging. Everybody, you know? “Oh, blogging’s dead. Everything is social now.” Now tell us a bit more about Receiptful. What Receiptful does, all that good stuff. Can you share a little bit with our listeners on that?