Scaling ad spend seems easy: boost buys, increase bids, add partners. But it’s really easy to lose massive amounts of efficiency and instead of driving results, simply increase ad blindness.

In this episode of Mobile Heroes Uncensored we chat with mobile growth marketer and consultant Alper Taner, who has worked with over 50 apps in 10 verticals and helped brands scale users 5X to 50X.

We chat about:

Timestamps

0:00 Scaling ad spend to 8 digits

2:05 What brands want

3:15 Making the right decisions when scaling ad spend

6:05 Do you always lose efficiency when scaling?

10:50 The best ad channels

13:14 Biggest surprise in scaling ad spend?

15:40 Biggest mistakes in scaling ad spend?

20:10 Creatives and ad fatigue

25:10 Creatives and personas

28:30 SKAN 4 is “great”

32:15 Top tip for mobile marketers who are looking to scale ad spend