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How to Elect More Women: Gender and Candidate Success in a Field Experiment with Jessica Robinson Preece
Women are dramatically underrepresented in legislative bodies
(supply), and most scholars agree that the greatest limiting factor is
the lack of female candidates. However, voters’ subconscious biases
(demand) may also play a role, particularly among conservatives. In this
seminar, Jessica Preece discusses her findings from a field experiment
conducted in partnership with a state Republican Party. She finds that
party leaders’ efforts to increase both supply and demand (especially
both together) result in a greater number of women elected as delegates
to the statewide nominating convention. Her field experiment shows that
simple interventions from party leaders can influence the behavior of
candidates and voters, which ultimately leads to a substantial increase
in women’s electoral success.
Jessica Robinson Preece, Assistant Professor, Department of Political Science, Brigham Young University; Co-director, Gender and Civic Engagement Lab
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By Women and Public Policy Program, Harvard Kennedy School
4
77 ratings
Women are dramatically underrepresented in legislative bodies
(supply), and most scholars agree that the greatest limiting factor is
the lack of female candidates. However, voters’ subconscious biases
(demand) may also play a role, particularly among conservatives. In this
seminar, Jessica Preece discusses her findings from a field experiment
conducted in partnership with a state Republican Party. She finds that
party leaders’ efforts to increase both supply and demand (especially
both together) result in a greater number of women elected as delegates
to the statewide nominating convention. Her field experiment shows that
simple interventions from party leaders can influence the behavior of
candidates and voters, which ultimately leads to a substantial increase
in women’s electoral success.
Jessica Robinson Preece, Assistant Professor, Department of Political Science, Brigham Young University; Co-director, Gender and Civic Engagement Lab
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