In this episode we sit down with digital marketing expert Meg Coffey, founder of Coffey and Tea, to delve into the intricate world of social media content planning. Meg shares valuable insights on leveraging AI for idea generation, the importance of niche targeting in business, and the evolving trends in social media platforms. As the founder of State of Social, Australia’s digital marketing conference, Meg brings a wealth of experience and knowledge to the conversation.

Key topics

Social Media Content Planning and Strategy

- Image and link sourcing, client approval, and scheduling

- Integrating AI for content backfilling and idea generation

- Measuring success and trends for 2024

Building Connections Through Authentic Engagement

- Leveraging storytelling and user-generated content

- Emphasizing social media etiquette and authenticity

Adapting to Changes in Social Media Platforms

- Understanding and adapting to platform changes

- Focusing on niche markets for business success

Importance of Analytics and Business Sustainability

- Utilizing analytics and insights for content refinement

- Providing value to customers through social media

Evolution of Social Media Platforms

- Changes and trends in social media over the past year

- Embracing new features like Twitter threads for engagement

Time-stamped overview

05:29 Social media's impact has changed communication significantly.

07:58 Facebook essential, but niche communities gaining popularity.

12:46 Adapt posts based on event and community feedback.

14:39 Adding value through light, humor, and teaching.

16:58 User-generated content has shifted in marketing.

22:10 Be yourself, do what works for you.

24:37 Collect emails, predict strong future for platform.

28:51 Strategic campaign resulted in reaching 10,000 followers.

32:24 Seeking diverse ways to enhance business communication.

33:27 Learning to ask good questions is valuable.

Learn more about your ad choices. Visit megaphone.fm/adchoices