The Shoot Booking Secrets Podcast with Clare Stephens

How To Eliminate The Competition With Two Simple Questions (Part One)

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There are two foundational questions that every business owner needs to define and be able to easily communicate before they even THINK about promoting their photoshoots.

If photographers skip asking themselves these questions, this is what usually happens:

They feel overwhelmed, they feel unmotivated, they say they don’t know what to write about in social media, they struggle with knowing what niche to focus on, they feel like their market is saturated - and the biggest problem - no one is buying from them.

Here’s a preview of this episode:

  • [01:43] - What happens if you skip asking yourself these two simple questions
  • [02:57] - A quote that completely changed my perspective
  • [03:37 - The realisation that gave me the confidence to stop even looking at the competition
  • [05:35] - When you can communicate this ONE thing you will attract ideal clients
  • [08:11] - The first question you must be able to communicate to eliminate the competition
  • [10:06] - Why your clients REALLY buy from you
  • [12:14] - Examples of how I would answer this first question
  • [09:38] - The 4 fundamental elements to communicating what you sell
  • [16:11] - How you can download the formula

    • Read the Show Notes to this episode and download the transcript at www.clarestephens.com.au/find-clients-saturated-market-photography

    And make sure you subscribe so you know when new episodes are released.

    -- To your success!

    Clare x

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    The Shoot Booking Secrets Podcast with Clare StephensBy Clare Stephens
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