In this episode I discuss where digital fits into the Retail landscape to enhance the customer experience and create a better offering through the use of digital platforms within it. 

We also look at future trends and what is coming down the line to support the omnichannel and forge a stronger connection from online to offline shopping. Retailers have had to pivot with all the new changes from virtual reality to Meta and more so how can you as a shopper or a Retail owner have a better experience interacting with these interfaces across the various shopping channels.