In his Sapiens book, Yuval Harari says that gossip was one of the primary drivers of human evolution. Fair point, but gossip in the workplace can be disruptive. In this episode, Mike Klein argues that grapevine's disruptive nature makes it the greatest internal communication system of all time. Employee comms should learn to guide grapevine communication. You can do it by identifying the 3% of people who drive 90% of conversations in your organization. To learn more about the 3% rule, check out episode 4 of the Comms Shift podcast where Mike talks about organizational network analysis.

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