For the longest time, you might have thought those two ideas were mutually exclusive.

That's because a lot of good personal lines agencies struggle to capture the same magic insuring businesses.

It's also true commercially dominant shops discount the power a healthy personal lines book possesses.

Either way, someone is missing out on an opportunity to have their insurance cake and eat it too.

Ben Rathbun, President of Rathbun Insurance, talks about how his agency keeps stays adequately focused on both sides of the industry.