Our guest Mark Eicher, product manager at LASSO, shares insights on improving live event production. With 15+ years of experience working with major companies, he emphasizes the importance of efficient workflows, avoiding costly mistakes like outdated processes, and designing scalable processes that integrate new team members.

⚡️ Key Takeaways:

1. Don't get trapped in the "we've always done it this way" mindset. Being open to change and constantly evaluating your processes is crucial for growth. 
2. Don't develop processes in a bubble! Involve your team. Build a collaborative culture. 
3. Look beyond your team and tap into the industry. Join LinkedIn forums and community groups where event professionals share their problem-solving strategies. 
4. Avoid the costly mistake of not designing for scalability. Your processes need to be adaptable to growth and new hires. Create clear processes that are not tied to specific individuals but instead to roles. This way, you can easily integrate new team members.

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