Are you getting your shoppers to feel something when they come into your store? You know, people who feel and touch something, I'm much more likely to buy. So that means if you're displaying something, take something off of it and encourage the person to hold it. Or if it's the material, how does this feel against your skin? Or notice how lightweight this is, or any number of ways you can get someone to feel touch or hold are the first ways to get shoppers to start to see how well they could either own it or gift it this holiday season.If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!