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How to Engage University Presidents in Higher-Ed Marketing - A Conversation with Dr. Tim Collins
In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies.
Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership.
His innovative approach to university marketing has made him a prominent figure in higher education, known for his commitment to developing leaders of character.
Whether you're a higher-ed marketer or a university leader, this episode is packed with actionable insights on leveraging leadership in marketing.
๐๐๐ช ๐๐๐๐๐๐จ๐๐ช๐ค:
๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Dr. Collins views marketing as a crucial leadership tool, essential for aligning university values with public perception.
๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ ๐๐ฌ ๐๐๐ฒ: Authenticity in communication builds trust and credibility. Dr. Collins uses videos and public messages to consistently reinforce Walsh University's values.
๐๐ซ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐๐๐ฅ๐๐๐ญ๐ข๐จ๐ง: Effective leadership requires time for reflection and strategic preparation. Give leaders time to reflect and craft messages that resonate.
๐๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐๐ฌ: Communicating institutional values in a culturally sensitive environment is one of the biggest challenges in higher education today.
๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ๐ฌ ๐ข๐ง ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Dr. Collins encourages higher-ed marketers to involve their presidents in marketing efforts, starting with small, actionable steps.
๐๐๐๐๐๐๐๐๐ ๐ผ๐๐๐๐๐๐๐๐: ๐น Walsh University YouTube Channel โ Watch Dr. Collins' videos to see how he integrates leadership into marketing. ๐ฅ Walsh University Website โ Learn more about the university and its programs.
๐ค Connect with Dr. Collins on LinkedIn โ Follow Dr. Collins for more insights on leadership and higher education. Don't miss out on future episodes.
Subscribe to the podcast on your favorite platform.
Reach out to Dr. Collins on LinkedIn or visit Walsh University's website to learn more about his work.
Enjoying the show?
Leave us a review on Apple Podcasts to help others discover the podcast.
Stay updated on all things higher-ed marketing by following the Education Marketing Leader podcast on LinkedIn and YouTube.
Until next time. โ
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By Chris Rapozo
5
33 ratings
In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies.
Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership.
His innovative approach to university marketing has made him a prominent figure in higher education, known for his commitment to developing leaders of character.
Whether you're a higher-ed marketer or a university leader, this episode is packed with actionable insights on leveraging leadership in marketing.
๐๐๐ช ๐๐๐๐๐๐จ๐๐ช๐ค:
๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Dr. Collins views marketing as a crucial leadership tool, essential for aligning university values with public perception.
๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ ๐๐ฌ ๐๐๐ฒ: Authenticity in communication builds trust and credibility. Dr. Collins uses videos and public messages to consistently reinforce Walsh University's values.
๐๐ซ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐๐๐ฅ๐๐๐ญ๐ข๐จ๐ง: Effective leadership requires time for reflection and strategic preparation. Give leaders time to reflect and craft messages that resonate.
๐๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐๐ฌ: Communicating institutional values in a culturally sensitive environment is one of the biggest challenges in higher education today.
๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ๐ฌ ๐ข๐ง ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Dr. Collins encourages higher-ed marketers to involve their presidents in marketing efforts, starting with small, actionable steps.
๐๐๐๐๐๐๐๐๐ ๐ผ๐๐๐๐๐๐๐๐: ๐น Walsh University YouTube Channel โ Watch Dr. Collins' videos to see how he integrates leadership into marketing. ๐ฅ Walsh University Website โ Learn more about the university and its programs.
๐ค Connect with Dr. Collins on LinkedIn โ Follow Dr. Collins for more insights on leadership and higher education. Don't miss out on future episodes.
Subscribe to the podcast on your favorite platform.
Reach out to Dr. Collins on LinkedIn or visit Walsh University's website to learn more about his work.
Enjoying the show?
Leave us a review on Apple Podcasts to help others discover the podcast.
Stay updated on all things higher-ed marketing by following the Education Marketing Leader podcast on LinkedIn and YouTube.
Until next time. โ