The Conversion Lab

How to Establish Authority on Your Website

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The dreaded “About Me” section of your website!  I have more clients say they are “stuck” on this piece of their website content than any other.  Today I am going to teach you my super secret way to establish authority, while conveying your personality. 

  1. Who are you?
  • What do you do?
  • How did you get here?
  • Where are you going?
  • Who is your site for?
  • Remember!  This isn’t about you, this about your audience.
  • Share your values
  • Tell your professional journey
  • Tell people how you offer a solution for them.
  • Portfolio or demonstrate how you have helped others like your audience.
  • Fun facts that are relatable to your audience

    • Listen to The Conversion Lab Podcast for ways to be seen, to scale, and to sell your business. https://blog.theconversionlounge.com/

     

    LINKS MENTIONED:

    • Free Resource Library: https://theconversionlounge.com/free-resources

     

    FREEBIES: 

    • My Homepage Audit Checklist: https://view.flodesk.com/pages/5f80a39c7e26d177de0e880c
  • Steal My Dubsado Welcome Workflow: https://theconversionlounge.podia.com/steal-my-client-welcome-workflow-for-dubsado
  • Grab my Focus Planner Worksheet: https://view.flodesk.com/pages/5f8cd03397682709b848b559

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    LET’S BE FRIENDS!

    • Instagram: https://www.instagram.com/theconversionlounge/
  • Website: https://theconversionlounge.com/
  • Podcast: https://blog.theconversionlounge.com/
  • Facebook: https://www.facebook.com/theconversionlounge

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    MUST HAVE BUSINESS TOOLS MENTIONED:

    • Flodesk: https://flodesk.com/c/CONVERSIONLOUNGE
  • Showit: https://showit.co/

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    DATES TO REMEMBER: 

    • Black Friday: November 27, 2020
  • Small Business Saturday: November 28, 2020
  • Cyber Monday: November 30, 2020
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    The Conversion LabBy Rachel Harper