Deep Tech Catalyst

How to Establish Initial Customer Relationships in Deep Tech Startups. A chat with Ryan Lewis, Partner @ SRI Ventures


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Host: Nicola Marchese

Guest: Ryan Lewis
#DeepTechCatalyst


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KEY THEMES COVERED:


1. Product or Feature Dependency: Exploring how deep tech innovations must translate into real-world applications for customers and the challenges founders face in demonstrating this.

2. Cost of Acquiring Customers: Discussing the importance of understanding the total cost of change or adoption for potential customers, particularly in deep tech where technology adoption requires significant changes.

3. Engagement Strategies with Customers: Highlighting the necessity for startups to explore multiple engagement strategies with customers, avoiding 'all-or-nothing' scenarios, and finding various entry points to de-risk the business.

4. Advantages of Multiple Customers for VCs: Addressing the risks associated with over-reliance on a single customer and emphasizing the importance of developing additional partnerships to ensure scalability and long-term success.

5. Relationship Between Founders and Investors: Exploring the importance of transparency, communication, and trust between founders and investors, highlighting the iterative nature of early-stage business development and decision-making.

6. Discussing Deep Tech Trend in the US: Analyzing the factors driving the growth of deep tech investments, including shifts in market dynamics, increased R&D investment from corporations, and changes in the funding landscape.


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#entrepreneurship #startups #deeptech #venturecapital

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Deep Tech CatalystBy The Scenarionist