How to Ethically Activate Serotonin Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content

Hey, it's Jon Cook with Keynote Content. Thanks so much for connecting with me today. I want to connect with you about the four main chemicals inside our brain. We have dopamine, oxytocin, serotonin, and endorphins. Not just the main chemicals but the main happy chemicals... The chemicals that your audience wants to experience through your products, your services, your coaching, your talks, your webinar, or whatever might be. When you give a message with your audience, those are the four chemicals that your brain, that your audience brains are craving that they want to experience.

And so we were going through the series talking about D for dopamine, O for oxytocin, S or serotonin, E for endorphins. Those are the four kind of happy chemicals. And I've already done a couple of videos about dopamine and oxytocin. Today I want to talk with you about serotonin, but before I really jump into this, you might be saying like, "Who is this guy? Who is Jon? What's your credible ability that you can talk to me about brain chemistry and how our brains are wired for influence and impact?"

I spent over 11,000 hours and over $50,000 researching these four chemicals, testing them with sales copy, Facebook ad copy, Google ad words copy, website pages, creating contents for speakers from stages, working with over 1100 different business coaches and consultants, and more than 800 different speakers over the last four years. And what I've learned is here, our brains are wired for these chemicals and how our audience can respond to those inside our messaging, that we can then activate with our wording, with our phrasing, our messaging. And then we can deliver on that with our products and services. So we can know how to activate these chemicals and then deliver on that in a way that we say we feel good about activating that chemical because anybody can activate a brain chemical with manipulation and that's icky.

We don't want that, but say, if I know how to activate that with certain words and the phrasing that I use inside my messaging, that I know can lead them to a product or service or solution that ethically delivers on that desire, then I've truly served my audience.

So serotonin is what we're going to focus on today and serotonin what I call kind of a happy chemical, that sunshine chemical. And I live in Denver, Colorado, here in the United States. And we have over 300 days of abundant sunshine. I know if you live, maybe in the Midwest of the United States, it might be a little dreary, a little cold, whatnot, overcast. We have sunshine. And now you probably have had these moments where you say, "I kind of feel like in a funk." Like it's just a funky day where it's overcast, cloudy, kind of a blah type of day.

I've been there too. I've been there a lot of times, where it says, it just kind of feels like there's just not a lot of sunshine, but then the sun comes out and you take a five-minute walk and come back and you say, "Wow. I just feel like this is a great day."

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.