Trust = promises kept over time, and it takes time to build. If you're selling a high-trust service, how can you build that trust faster? When we start a podcast, what should our primary goal be in the first year when it comes to building trust? How can we laser target exactly the people we want to build those relationships with? How can you do this even without a podcast? On this episode, I talk about how you can borrow someone else’s time to build trust.