Welcome to another insightful episode of "It's the Bottom Line that Matters"! In this episode, our dynamic hosting team—Jennifer Glass, Patricia Reszetylo, and Daniel McCraine—tackle the all-too-familiar challenge of evaluating and choosing new technology tools for small businesses. From exploring new customer relationship management systems and accounting software to debating the merits of various productivity platforms, the discussion delves into practical ways business owners can cut through the clutter and make confident choices.

The hosts share their personal methods, including using resources like ChatGPT to ask the right questions and software review platforms such as Capterra and G2 to get honest user feedback. They highlight the importance of carefully listing your needs, running trials and demos, and even learning when the latest tech might not be the right fit for your team. Plus, you’ll hear candid stories about shiny marketing tactics, return policies, and adjusting your standard operating procedures to integrate new tools.

If you’ve ever found yourself drowning in tech options or regretting a purchase, this episode is for you. Get ready for actionable advice, relatable anecdotes, and a few laughs as our hosts guide you through the process of evaluating tech—helping ensure that whatever tools you choose, it’s the bottom line that truly matters.

Keywords: small business tech tools, evaluating software, CRM systems, email platforms, accounting systems, software trials, ChatGPT, AI tool recommendations, business software needs, tech tool evaluation, software review sites, Google search for software, Capterra, G2, software user reviews, feature comparison, use case scenarios, software testing, software integration, standard operating procedures (SOPs), automation in business, training team on software, software onboarding, AppSumo, software return policies, money-back guarantees, software budgeting, software deal breakers, time-saving tech, user adoption challenges

We mentioned #AppSumo in this episode - check out their Black Friday deals