It seems like there new hot tool or trend hitting the marketing scene every day.

In this episode of the Content Warfare Podcast, we're joined by Ralph and Carol Lynn Rivera from Web Search Social to discuss how we evaluate lastest hot new marketing trend for your own business.

Specifically we focus on Periscope and the live streaming video revolution as the backdrop for our discussion. 

In evaluating Periscope, we learn how to evaluate every new marketing tool or trend and relevance to our business.

An episode you should not miss...