The Marketing AI SparkCast with Aby Varma

How to Evangelize AI Adoption in Enterprise Organizations


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Enterprise AI adoption is not a technology problem. It is an enablement problem. In this episode, Aby Varma speaks with David Kuoch, Vice President and AI Evangelist at Citi, about driving AI adoption across large enterprise organizations. From live demos to prompt engineering frameworks, they unpack how to raise the floor on AI literacy while raising the ceiling on business value. Kuoch shares his approach to building AI operating models, scaling internal communities and moving beyond prompt libraries to repeatable, enterprise grade workflows.

Topics covered are:

  • AI enablement at scale: Raising the floor on literacy and the ceiling on business value across 220,000 employees
  • Live demos over slide decks: Why real time, workflow based demonstrations drive faster adoption than presentations
  • Prompt engineering fundamentals: The CoStar framework (context, role, objective, style, tone, response) and why structured inputs produce better outputs
  • From prompt libraries to operating models: When and how to shift from individual experimentation to standardized, scalable playbooks
  • Modular framework design: Balancing enterprise consistency with team level customization across compliance, marketing and finance
  • Internal AI communities: How a 4,000 person knowledge sharing network accelerates adoption and reduces duplication
  • Structured data as a foundation: Designing AI workflows that produce reusable, metadata rich outputs from the first step
  • Lessons for smaller organizations: Why the same principles apply at any scale, with speed as the key differentiator

GUEST BIO

David Kuoch is Vice President and AI Evangelist at Citi, where he operates within a 15,000 person enterprise data operations group at the intersection of engineering, data governance and organization wide education. He has presented to more than 5,000 people within Citi and delivered over 50 live demos in the past year, building AI enablement programs that bridge the gap between tool access and practical adoption.

Connect on LinkedIn: https://www.linkedin.com/in/davidkuoch/

HOST BIO

Aby Varma is a global business and marketing leader and the founder of Spark Novus. He guides business and marketing executives through their AI journey from early adoption to long-term self-reliance in a strategic and responsible way that supports innovation and business growth. Aby is the host of The Marketing AI SparkCast podcast and creator of the Marketing AI Pulse community platform. He also serves as Head of Marketing for TEDxAtlanta and is a member of the Forbes Communications Council.

Connect on LinkedIn: https://www.linkedin.com/in/abyvarma/

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The Marketing AI SparkCast with Aby VarmaBy MarketScale