In this episode, we're joined by Will Kingston, Customer Strategy Consultant at Acquis Cortico-X and Podcast Host for The Spectator Australia. Together, we explore Will's CX Manifesto and global CX trends, and make predictions on what's coming in the upcoming 2024 CX landscape. Throughout our discussion, we emphasize how vital it is to set clear expectations, deliver on promises, and enhance customer performance – to build the foundation of a successful experience, trust.