What does it take to excel as a marketing leader? How do you build and manage a strategic marketing plan? Do you know if you’re properly calculating ROI? Peter Mahoney—the CEO and Founder of Plannuh—shares his perspective in this episode of The Content Callout. Don’t miss his unique insight into the world of marketing leadership. 

Outline of This Episode

• [1:02] Peter’s three rapid-fire tips for marketing leaders
• [3:05] What it takes to become a good marketing leader
• [5:55] Why coaching is an important investment
• [6:55] The value of the Fractional CMO movement
• [8:45] Creating a strategic marketing plan
• [13:49] Calculating the ROI associated with marketing
• [19:28] Learn more about Peter’s book

Resources & People Mentioned

• Peter’s book: The Next CMO: A Guide to Operational Marketing Excellence
• Peter’s podcast: The Next CMO Podcast
• The Next CMO community 

Connect with Peter Mahoney

• Plannuh
• Connect on LinkedIn

Connect with The Content Callout

• https://ContentCallout.com 

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