Accountable Influence is a great term in the context of social media marketing.

A company called Seed.com, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program... on Instagram Stories..so they actually know what they’re selling.

It’s a great example of holding Influencers to account for what they’re pushing.

And it’s also a great example of a smart execution on Instagram Stories.

Go check out @SeedUniversity on Instagram.

 

#influencermarketing #instagrammarketing #socialmediamarketing #accountableinfluence