Rory McGonigle is a 7-figure brand owner and founder or Smart e-Strategy, a digital marketing agency helping other brands sell off on Amazon. He speaks on the different strategies and techniques to maximize these campaigns.

WHAT YOU’LL LEARN

• Benefits and Setbacks in on and off Amazon selling
• How to start off Amazon campaigns
• The Price Point Perspective in Campaigns
• Foundation in online selling
• Pursuing Sales and Scaling up Campaigns

KEY POINTS

1. Developing a community of customers and potential customers is the target of on line ads.
2. Amazon campaigns provide a quick growth for any brand. However, exploring off on Amazon ads would make the business growth more sustainable.
3. Networking with different companies who have also tried different ad channels is essentially in identifying the best strategy for your brand.
4. Facebook ads need to drive your customers to your own website. This would facilitate building trust and a relationship with your customer.
5. Interaction with the customer base is key in identifying other products that they may be interested in purchasing.
6. In this time of Covid, on line sales has become key to a business survival.

CONTACT DETAILS

• @rorymcgonigle
• https://www.smartestrategy.com/

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