Walking the tightrope between being too technical and overly simplistic is one of the hardest challenges for sophisticated service providers. In this transmission, I share how to communicate complex expertise in accessible ways without eroding your credibility or losing deals. In this episode:

• Why "it depends" is a valid answer (and how to work with it)
• The expensive consequences of positioning yourself incorrectly
• How I pivoted Story Studio Network's messaging and attracted better-fit clients
• The difference between simplifying language vs. dumbing down your value
• Why specificity beats simplicity every time
• Leading with problems instead of solutions
• Finding the human story in technical work

Your Next Steps:

• Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter

• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA