By the end of her 131 date worldwide Eras tour, Taylor Swift will have generated an additional $5 billion for the economy. Other artists have been phenomena before, but surely never before have we seen an artist have this sort of effect. No artist, let alone a female country singer, has ever been Time Person Of The Year before.

She seems to be at the heart of every conversation - music, creativity, streaming, relationships, empowerment, writing, celebrity gossip, business. And now because of her new boyfriend she's also in the middle of sports conversations as well. And you may ask yourself - how did this happen? Granted she's an outstanding songwriter singer, but is that all there is to it?

That is indeed very much not all there is to it. Join me, Ian Forth, as I attempt to unravel exactly what lies beneath the Taylor Swift phenomenon.

Be expertly briefed each week on a wide variety of intriguing musical topics.