Engaging the C-suite on EIM is challenging. This session explores what is important to the C-suite and the board and explores ways and methods to relate EIM to their needs. •What are the priorities of the C-suite and board? •How does EIM relate to C-suite goals and objectives? •How can you turn data into money? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.