#JohnDelozier (JD) has driven growth in Avaya, Avar which he sold to Arrow, then ran their global sales team getting exposure to distribution. Today JD is Global head of Channel Sales for #8x8 driving 5 consecutive quarters of #hypergrowth which is the product of a transition from 80% #DirectSales to 80% #ChannelSales. JD contracted with his CEO that he'd take the job on the condition that he hit the road with JD for his entire first month. This opened Vic's eyes to the true power of the channel. Without executive sponsorship, the channel programme with become the ginger haired, bastard, ugly stepdaughter of direct sales.
JD shares his experience immense experience of building several #scaleups in a row. We discuss the critical importance of ongoing reinforcement SALES training with partners to help them become wildly successful. We explore why covid-19 represents the best opportunity every professional salesperson will ever have in our working lives.
Don't apologise for selling during this crisis. Who are you not to help when people are in dire need?
You have to put in the investment, the time, the effort to establish rock solid foundations from the start of your channel programme and every partnership if you want to build a #worldclasschannel organisation. Never compromise on recruitment
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