For many of us who are digital marketers, we love the concept of split testing. The concept of split testing is to try several different methods in order to find the one that does the best. We learn which method does the worst and turn those off, and then create variations of the methods that do the best. Then we can repeat that split testing process so we can find more variations of what's working best.

Read more at: https://monetizationnation.com/blog/how-to-fail-successfully/