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--- Are you constantly losing sleep to mindless phone scrolling and soul-crushing alarm sounds?  In this episode, you'll learn how digital addiction disrupts our most critical health ritual: sleep. By sharing his personal journey from tech entrepreneur to sleep advocate, Matt Hassett from Lofty demonstrates how innovative design can transform our relationship with rest. You will learn cutting-edge strategies for creating phone-free bedtime routines, understanding the science behind gentle wake-up techniques, and reclaiming control over their sleep experience. Discover how a single, thoughtful product can help you break free from digital distractions and wake up truly refreshed.

Key Moments:

• Matt's personal crisis fainting at a longevity talk due to poor sleep
• The revelation about the nine-minute snooze standard's arbitrary origins
• Collaboration with Beach Fossils musicians for alarm sound design
• Development of the two-phase wake-up system
• Implementation of the "bed signal" concept from Matthew Walker's research
• Creating physical buttons for reliability after studying competitor products
• Evolution from a tech-balance company to a sleep-focused enterprise
• Discovery of sleep inertia's impact on morning cognitive function
• Integration of wind-down routines with physical light cues
• Balancing app functionality with digital wellness goals

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