Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs.

Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing). 

In this episode of Content Logistics, our host Camille Trent chats with James Scherer, the VP of Growth at Codeless, about pillar pages. James breaks down the content creation process, emphasizing the synergy between people and tools, and explains what every piece should contain to rank high on the SERP. He also shares real-life examples of the effective use of the pillar post structure.